We added RVCA to the American Jeansstore community!
The RVCA name (Pronounced: RÜ-KƏ, or REW-KA) was developed first and foremost out of the “V” and “A” which symbolizes the balance of opposites and how they coexist:
Nature X industrialization
Art X science
Order X chaos
Past X present…future
For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation,providing something of substance and culture and above all doing it with integrity and as a unitedfamily, a close-knit community.
